RECORD BREAKER: Today’s entry begins in myth and ends in reality. It’s a story that starts about a decade ago… I once heard a story that Super Furry Animals were deeply annoyed that their 1999 release, Guerrilla, wasn’t supported strongly enough by their label. According to the popular myth - the band had believed that with the proper push, that record was sure to rocket them to superstardom. As it turned out, the record earned them loyal fans but not the global audience they sought.
As the story goes - Super Furry Animals became a bit disillusioned with the music industry ( - certainly cynical with the business side of things.) This led them to record their next release (and the first free of their contract with Creation), Mwng, entirely in Welsh. Super-creative, but hardly radio-friendly.
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