What Authenticity + IndieBands Will Look Like in 2k9

by Hipster Run Off on Wed, 2008/12/17 - 9:48pm Post to Twitter

[Photo by SBTVC]
I remember when I determined that a group of my closest friends and I looked like an indie band whenever we stepped out in public. It was important for us to all have an ‘individual look’, but still have a relevant, cohesive group aesthetic. This group of alts are showing off what 2k9 and beyond will be all about. It’s like the authentic alt aesthetic has finally ‘arrived’ and has a new group of torch carriers to bring on a Golden Age of Authenticity. Now that we understand the value of a group, and how our personal brands merge to make us a commodity, the entire ‘alt scene’ can work together to convert more mainstreamers to ‘our side.’

Basically, whenever you are with a group of friends, you should want people to mistake you for a band/blogger-circle-jerk/scooter gang/DJ duo/etc. You have to inspire people to want to be your friend. You have to inspire people 2 want 2 b u.

From a previous meaningful post:

When people say ‘u look like ur in a band’, it means that you are some one who is on the cutting edge of culture from the perception of some1 who doesn’t know much about modern culture, but would like to learn more abt it from u (since u l00k pretty interesting and creative). “Looking like you’re in a band” isn’t a look for every one. The people who will admire you are usually entry-level alts or mainstreamers-who-are-infatuated-with-alternative culture (and listen to a lot of mainstream indie rock circa 2k4.5)

Wonder if my friends want a group brand like Interpol…

Or if they want a group brand more like Millionaires…

Not sure which 1 would get us more ‘authentic, relevant attention.’

Might just get a group brand like Heaven’s Gate…

Or maybe just the Jonestown cult bros…

// Is my group of closest friends worth dying for?
// or are they just ‘an extension of my personal brand who are expendable in the long run’?