alphabeat - this is alphabeat

Here’s the conundrum: should I like something because it’s great, or because it reminds me of something that’s great? It’s a pretty big question, especially since every time I get a rush off this record, I get an weird flashback simultaneously. Alot of people that’ll dig Alphabeat will be too young to remember the first time. But even I’m too young for the ELO, and I can still see that ‘What Is Happening’ clones their hits with the precision of a cunning art-thief. Regardless, only a Nazi would damn Alphabeat. Their innocent eyes practically twinkle at you through the 3D drums, punchy production and Jason Donavan vocals. They’re like bunny rabbits with synthesizers - and it’s too damn easy to forgive the bastards when they’re boring. And let’s not forget there are some fine moments here: ‘10,000 Nights’ digs out summer melodies like a sniffer dog, while ‘Rubber Boots’ feels like a glittery comedown from an all night festival. Ultimately though, the sense of a band having fun in the studio is more enjoyable than the actual tunes, and hell- maybe that’s a recommendation after all. But if you’re after a Danish band that can bust some serious pop-ass, get yourself a ticket to a Kind Of Girl gig.